NEWS RELEASE Contact Person: Lisa B. Waterman
    DIrector of Marketing
FOR IMMEDIATE RELEASE Phone: 516-240-3300
  Fax: 516-240-3310


GARDEN CITY, NY, September 10, 2005 -- Long Island Business News, Long Island's leading Business Publication has named Lisa B. Waterman, director of marketing, to their list of Marketing Achievers for 2005. Ms. Waterman is responsible for the management of the firm's marketing, which includes advertising, public relations, seminars, newsletters, events, presentations and the firm Web site.

During the year, the firm added a number of new seminar programs and officially launched two new networking groups. The NYS Society of CPAs-Nassau Chapter Annual Installation Dinner was also a highlight of 2005, Waterman noted. "With our president and chief executive being installed as the president of the chapter, we opened the event to sponsors and others outside of the organization itself," she said. "We were quite successful in bringing more than 50 new faces and nearly 200 people to the event, in a winning mix of accountants, attorneys and other financial professionals. With Bob Israeloff, our firm's founder acting as master of ceremonies, and Bernie Rader, a retired senior partner performing the induction, we were able to subtly highlight the rich tradition and history of the firm," Waterman said.

The event showcased the firm in a positive light and elevated the visibility of the chapter to other members, as well as to the business community, she added. "We were able to simultaneously market the firm and the chapter, without diminishing either." As director of the firm's continuing legal education program, Ms. Waterman also coordinates an ongoing series of law firm "Managing Partner Roundtable Discussions" and legal seminars, which are designed to help attorneys compete successfully in today's challenging environment.

Prior to joining Israeloff Trattner in 1998, Waterman spent 14 years as director of advertising and public relations for Lambda Electronics, a manufacturer of industrial power supplies and converters. Waterman is executive vice president of the Long Island Women's Agenda and a member of the Long Island Center for Business & Professional Women. She is also executive board member of Gotham City Networking and co-chair of its LI Women's Group. She is also founding member of Gotham LI, Gotham LI Legal and the Israeloff Legal Networking Group.

Israeloff, Trattner & Co., CPAs, PC is one of the region's leading certified public accounting, financial and management consulting firms with offices located in Garden City and Manhattan. The Firm provides a wide range of services for individuals and businesses in a number of industries. Their many services include accounting and auditing, forensic accounting, fraud engagements, business, professional practice and license valuations, domestic and international tax planning and compliance, merger and acquisition consulting, management consultation, technology, human resources and marketing consulting, financial and estate planning. Affiliated offices are located around the world.

For more information, call or write Israeloff, Trattner & Co., P.C., 1225 Franklin Avenue, Garden City, NY 11530, 516-240-3300, or visit the web site at



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